The Willowsford Conservancy & Farm’s Strategic Plan has guided our work since its adoption in 2023. Developed through extensive community engagement—including focus groups, analysis of resident feedback, and input from more than 1,100 residents—it established a shared vision for the future of the Conservancy & Farm.
Since then, we have made significant progress toward the plan’s goals. Key accomplishments include achieving 501(c)(3) charitable nonprofit status—expanding our ability to secure grants, attract charitable contributions, and build new community partnerships—strengthening our Board of Trustees, expanding our staff team, implementing important safety and operational improvements, and growing our conservation, education, volunteer, and food access programs.
Our current Strategic Plan focuses on five strategic goals:
- Goal 1: Build Engagement and Community
- Goal 2: Attain Operational Excellence in Land Management and Farming
- Goal 3: Continue Building a High-Performing Governing Board of Trustees
- Goal 4: Build and Strengthen Staff Talent
- Goal 5: Expand/Diversify Funding Sources to Meet Capital/Operating Needs
With many of the objectives of our 2023–2026 Strategic Plan accomplished or well underway, we are now looking ahead. As we develop our 2027–2031 Strategic Plan, we are committed to an open, transparent, and collaborative planning process. Through our Community Advisory Committee (CAC), we are inviting residents and stakeholders to share their ideas, priorities, and aspirations through a community-wide survey. This feedback will help ensure our next strategic plan reflects a shared vision for the future of the Conservancy & Farm and guides our work for years to come.
Our community survey will be powered by QuestionPro, a professional survey platform that will enable us to securely collect, analyze, and report community feedback. By using this technology, we can conduct a comprehensive survey in-house, maximizing the value of our resources while ensuring that more funding is directed toward the Conservancy’s mission.